About us
AIR is not another stuffy corporate body sending relentless emails. It is a club of fearless, hardworking entrepreneurs and the voice of independents in hospitality.
Our origins
AIR’s origins extend back to 2008, when five fresh-faced, independent entrepreneurs would clandestinely gather over early morning cups of coffee in an undisclosed location in West London. They ran different businesses but faced the same challenge: survival in one of the toughest industries in the world. Hospitality.
11
years working together
Shared insights
Burdened by frustrations and fears they couldn’t reveal to their staff, these morning meetings allowed members to share insights, tips and contacts. They’d work through problems together, and as time went on, more people joined. Eventually, this group formalised and became what today is The Alliance of Independent Restaurants.

5
original members
Thrive
It’s still run by the five original members: Erick Kervaon, Lawrence Hartley, Sarah Guignard, Tim Healy and Paul Merrett, who now have an additional decade of expertise and a vast network of contacts in the F&B industry. AIR’s mission is to ensure that independent operators not only survive but thrive.

450+
members
Benefits
We provide many benefits to members, from a list of preferred suppliers and service providers to free industry workshops, socials and networking for you and your staff. And we’re only getting started. With 450+ members and growing, we have a better future standing as one. We won’t stop until customers recognise that AIR stands for the best in food, drink and accommodation.
We’ve got work to do! Join us today.
Become a member
Becoming an AIR member gives you instant access to a vibrant community.
You’ll benefit from events, cost savings across the sector, and the solidarity of our network.